CMI-2017年B2B内容营销报告（英文）-2018.1-45页

SPONSOREDBY2CONTENTCONTENTMARKETINGMARKETING2017Benchmarks,Budgets,andTrends—NorthAmericahttp://www.contentmarketinginstitute.comhttp://www.marketingprofs.com/WelcomeThisYear’sB2BContentMarketingTopPerformersAt-A-GlanceSECTION1:Usage&TeamOrganizationSECTION2:Clarity,Commitment&OverallSuccessSECTION3:ContentMarketingStrategySECTION4:ContentCreation&DistributionSECTION5:Goals&MetricsSECTION6:Budgets&SpendingMethodology/DemographicsAboutTABLEOFCONTENTSSPONSOREDBY345101924414445352http://www.brightcove.comhttp://www.marketingprofs.com/http://www.contentmarketinginstitute.comWELCOMEGreetingsMarketers,Welcometothe7thAnnualB2BContentMarketingBenchmarks,Budgets,andTrends—NorthAmericareport.We’vemadequiteafewchangestoourannualsurveythisyeartoreflectthematuringcontentmarketingindustry.Thisyear’sresearchpaintsabrighterpicturethanthelast