普华永道-2017年数字IQ研究报告（英文）-2017-30页

AdecadeofdigitalKeepingpacewithtransformation2017GlobalDigitalIQ?Survey:10thanniversaryedition22017GlobalDigitalIQ?SurveyLookingbacktolookforwardTheworldwasasimplerplacewhenPwCfirstsetouttomeasureDigitalIQ10yearsago.“Digital”wasjustanothernamefor“IT.”TheCIOwasnotgenerallyregardedasastrategicleader.Andalthoughhugeshiftswereoccurringinthewaystechnologyandinformationwereused—thinkWeb2.0andstartupslikeYouTubeandLinkedIn—thisinnovationhadyettofinditswayintotheenterprise.There,puttingtechnologytoworktoimproveproductivitywasarelativelystraightforward,andsiloed,job.AndthelackofITandbusinessalignmentwasacommonrefrain.Adecadelater,thescopeandscaleofdigital-drivenchangehasgrownimmensely,andorganizationsofalltypeshavespentalotoftimeandmoneytokeepup.CEOshaveembraceddigitalaspartoftheirmandate.Enterpriseshavealso(nearly