SoJern-揭开现代旅行者的购买路径（英文版）-39页

SojernUncoverstheModernTraveler’sPathstoPurchaseSOJERN2UNCOVERINGTHEMODERNTRAVELER’SPATHSTOPURCHASEEngagingwithtravelersastheyplanandbooktheirtravelisanincreasinglyuphillchallenge—astoday’smodernconsumersjumpacrosswebsites,devices,andverticalsatarapidclip.AtSojern,we’vespentoveradecadeunderstandingtravelersandknowwhatmakesthemtick.Wehaveuniqueinsightsintotheirtravelbehaviorandwespecializeinusingpredictivedatascienceandtraveldatatohelpourclientsfindandengageconsumersbefore,during,andaftertheirtrips—acrossalltheirdevices.And,thankstoourrichdatascienceandindustry-leadingknowledgeofthetravelindustry,Sojerndeliversworld-classmarketingsolutionsacrossdisplay,search,Facebook,video,andmoretobuildbrandawarenessanddelivermoredirectdemandtoourclients.Inthisreportweofferalookateightpathstopurchasespanningverticals,regions,andtripmot