SoJern-2018年旅游目的地营销指南（英文）-2018.1-17页

SojernsGuidetoTourismMarketingTOURISM’SGUIDETOTHELATESTTRENDSINDIGITALMARKETINGSOJERN2TableofContents03Introduction04ChapterOne:HowTourismBoardsCanReachMillennialTravelers08ChapterTwo:HowDestinationMarketerscanEngagewithTravelersonFacebook10ChapterThree:HowWyomingOfficeofTourismTakesContentStorytellingaStepFurther13ChapterFour:HowSanFranciscoTravelEarned1600%MoreBookingswithSojernandDoubleClick16ConclusionTOURISM’SGUIDETOTHELATESTTRENDSINDIGITALMARKETINGSOJERN3TheUNWorldTourismOrganization(UNWTO)citesthatthetourismindustry,asawhole,has“boastedvirtuallyuninterruptedgrowthovertime,”andrepresenting7%oftheworld’sexportsingoodandservices,ithasactuallygrownfasterthanglobaltradeoverthepastfiveyears.1Fordestinationmarketers,thesestatsarecauseforoptimism.But,howcanyoubesureyou’rekeepingupwithth