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www.ubs.com/investmentresearchThisreporthasbeenpreparedbyUBSSecuritiesLLC.ANALYSTCERTIFICATIONANDREQUIREDDISCLOSURESBEGINONPAGE26.UBSdoesandseekstodobusinesswithcompaniescoveredinitsresearchreports.Asaresult,investorsshouldbeawarethatthefirmmayhaveaconflictofinterestthatcouldaffecttheobjectivityofthisreport.Investorsshouldconsiderthisreportasonlyasinglefactorinmakingtheirinvestmentdecision.??GlobalResearch26January2018USInternet&InteractiveEntertainmentUBSEvidenceLab–ExaminingConsumerUsage&AdEngagementAcrossDigitalPlatforms(7thEd.)DigitalMediaTakesShareinUsersConsumptionMix;RateofGrowthSlowsWithour7thUBSEvidenceLabsurvey,welookatsocialmedia,digitalvideo&messaginghabitsof~2,000USInternetuserstoexamineusagetrendsondigitalplatforms.Overall,socialmediacontinuestobeanetsharetakerwithinusersconsumptionmixbu