cpcstrategy-2018亚马逊购物者行为研究（英文）-2019.3-32页

THE2018AMAZONSHOPPERBEHAVIORSTUDYHowShoppersWillBrowseandBuyonAmazonin2018每日免费阅读行业报告1、每日星球内分享10+精品报告；2、不定时分享国际投行报告，脱水研报等；3、行业报告均为公开内容，版权归原作者所有，星球仅分享内部学习。扫描右侧二维码即刻加入【行业报告（免费）】星球（此页只为更多需要行业报告的朋友提供便利，希望不会影响您的阅读，谢谢理解！）TableofContentsIntroductionTheBrandsTheDeviceTheSearchExperienceTheDecisionTheBottomLine351522273032018AmazonShopperBehaviorStudyIntroduction2018willbeapivotalyearforretailers,andasusual,Amazon’satthesteeringwheel.AdvertisingonAmazonisreachingfullmaturity,andJPMorganestimatesadvertisingrevenueontheplatformcouldskyrocketto$4.5billionin2018,a61%increasefrom$2.8billionin2017.Contentoptimizationisking,andbrandswhoaren’ttakingadvantageofA+orEnhancedBrandContentarealreadyfallingbehind.Voice-enableddeviceshavetakenover,hintingatascreenlessshoppingfuturewhereretailersandbrandswillsoonbevyingtobecomeAlexa’s