cevertouch-期待和现实：营销自动化应用状况报告（英文）-2019.3-33页

Expectationvs.Reality:TheStateofMarketingAutomationAdoptionandUsageSURVEYREPORTEurope’sleadingmarketingautomationconsultancyclever-touch.com每日免费阅读行业报告1、每日星球内分享10+精品报告；2、不定时分享国际投行报告，脱水研报等；3、行业报告均为公开内容，版权归原作者所有，星球仅分享内部学习。扫描右侧二维码即刻加入【行业报告（免费）】星球（此页只为更多需要行业报告的朋友提供便利，希望不会影响您的阅读，谢谢理解！）TheStateofMarketingAutomation2ExecutiveSummary3Introduction4Expectationvs.RealityofMarketingAutomation5BusinessReasonsbehindMarketingAutomation6BenefitsacrosstheBusiness8UsageVs.PerceivedUsage10Challenges&BarrierstoSuccess12WarforTalent14TheROIofMarketing15CampaignManagement&Career18SalesandMarketingAlignment20AccountabilityandAlignment21Dashboarding,Reporting&SalesIntelligence22ServiceProviderorRespectedChangeAgent?23InvestinginorPredictingtheFuture?24BuildingouttheStack25TheGrowingImportanceofMarketingAutomation26AdvancingPlatformUsage27