Feedvisor-2019年亚马逊消费者购物研究报告（英文）-2019.3-33页

The2019AmazonConsumerBehaviorReportBasedonaSurveyof2,000+U.S.Consumers每日免费阅读行业报告1、每日星球内分享10+精品报告；2、不定时分享国际投行报告，脱水研报等；3、行业报告均为公开内容，版权归原作者所有，星球仅分享内部学习。扫描右侧二维码即刻加入【行业报告（免费）】星球（此页只为更多需要行业报告的朋友提供便利，希望不会影响您的阅读，谢谢理解！）2?FEEDVISORTheretailindustryhasundergoneasignificanttransformationoverthepastdecade,largelyduetothedisruptiveforcecommonlyreferredtoasthe“AmazonEffect.”Bytheendof2019,AmazonisprojectedtoseeitsshareofthetotalU.S.e-commercemarketreach52.4%,upfrom48%in2018,andisresponsibleformorethanfivepercentofallcombinedU.S.offlineandonlinesales,accordingtoeMarketer.1,2Stayingattheforefrontofconstantshiftsindemographics,attitudes,andconsumerpreferences,aswellofongoingadvancementsintechnology,Amazonunderstandstheemergingexpectationsandneedsofitscustomers.ItisthismaniacalfocusonconsumerexperiencethatcontinuestopropelAmazonforwardands