凯度-2019创新增长白皮书（英文）-2019.1-20页

ISSUE2|JANUARY2019INCREMENTALINNOVATIONDRIVERSOFSUCCESSINNOVATIONINSPIRATIONINNOVATINGFORGRWTH每日免费阅读行业报告1、每日星球内分享10+精品报告；2、不定时分享国际投行报告，脱水研报等；3、行业报告均为公开内容，版权归原作者所有，星球仅分享内部学习。扫描右侧二维码即刻加入【行业报告（免费）】星球（此页只为更多需要行业报告的朋友提供便利，希望不会影响您的阅读，谢谢理解！）CONTENTS03Innovatingforgrowth04Incrementalinnovation06Headlinemeasures08Innovationdrivers10Countrycomparison11Casestudies14Magnumcasestudy16Carrefourinterview17Measuringsuccess18Howtowin19AboutusWehaveidentifiedallinnovationsfromthelasttwoyearsinasampleofsixmarketsspanningbothdevelopedanddevelopingmarkets:Brazil,China,Mexico,Spain,Germany,theUnitedKingdomandVietnam.Intotal,107,968newproductshavebeeninthemarketforatleastoneyear.AswedidinthefirstInnovatingforGrowthpublication,toensureafairreflectionfromacrossourmarkets,wehavefilteredourstudytothoselaunches