跨媒体营销计划模板

?Thetitleisyourmediaproperty’sworkingtitlefollowedby“MarketingPlan”?Art(photo,painting,screenshot,orlogocansetthetone,butisoptional)?Date(plansareusuallyupdated)Thistwo-paragraphprojectandmarketingoverviewiscritical.Itshouldinclude,butnotnecessarilyinthisorder:?Projectdescription(genre,archetypalstory,mediaplatforms,plot,characters,mood,themes)?Marketingandenvironmentaloverview(projectgoalsormission,timing,keyEnvironmentalLandscapeandSWOTAnalysispoints,targetaudiences,overallmarketingapproachtoreachaudiences).Itsetsupthedetailedplanthatwillfollow.Itshouldn’tbedidactic,butmustbecompellingandengaging.Theexecutivesummary,usedhereandelsewhere,isanimportanttooltopersuadepartnersorfunderstocomeonboard.?Characters?Mood?Theme?Plot(conflict,contingencystorylines)?Audiencecalls-to-action(whataudiencesmustd