运营商布置IPTV的成败与收益

www.marconi.com?2004.TheCopyrightinthisdocumentbelongstoMarconiCorporationplcandnopartofthisdocumentshouldbeusedorcopiedwithouttheirpriorwrittenpermission.SuccessfulIPTVStrategiesandBenefitsforTelcosDevidGubianiVicePresidentandCTOMarconiAsiaPacificwww.2238.cn中国最大下载资料网www.2238.cn2Agenda1.BroadbandandIPTV-anupdate2.SuccessfulIPTVBusinessModel:Fastweb3.KeyTechnologyConsiderations4.Summarywww.2238.cn中国最大下载资料网www.2238.cn3Marconi’sViewoftheAccessMarket(I)WorldwideBroadbandMarketsshowsimilartrendsThenumberofbroadbandsubscriptionsworldwidehasgrownfrom10millionto150millionbetween2000and2004.Differencesinregulatory,government,industry,competitionandinfrastructurecauselargevarianceofbroadbandpenetrationacrossregions.Unfortunately,SPsarestrugglingtomakebroadbandprofitableWorldwideDSL-shipments0102030405060708090200220032004200