1?NokiaSiemensNetworksPresentation/Author/DateIinsertclassificationlevelTerenceChan(陈思毅)July2007MultimediaExperiencesofOlympic精彩多媒体,奥运新势力2?NokiaSiemensNetworksPresentation/Author/DateSocClassificationlevelAgenda?Threemarkettrends?ApplicationsScenariosfor2008Olympic?Insidethestadium?Outsidethestadium?Athome/hotel/Anywhere?Servingthe2008Olympic3?NokiaSiemensNetworksPresentation/Author/DateSocClassificationlevelMarketTrend1:Web2.0Web2.0referstoasecondgenerationofwebservices,providingamoreopen,flexibleandparticipatorymodelforcreatingcontent,systemsandbusinessmodels.Byharnessingthecollectiveintelligence,itcatalyzesuser-drivenchangetoacceleratetheevolutionofapplicationsanddata.FromConsumerto“Prosumer”FromPersonalCommunicationtoCommunitySupport“Acommunityisanetworkofinterpersonaltiesthatprovidessociability,support,