摩托罗拉

手机目标群体性别年龄与探索频道的忠诚观众在性别与年龄上基本吻合，广告的针对性非常强。资料来源：中国市场与媒体研究（CMMS2000）图表1男性女性58.741.3接触习惯Run:手机用Source:ChinaMarketing&MediaSurvey2000,CMM00Weight:PopulationWeightProj.Totals:1000sTable:合计所有成年人Notes:*datarelativelyunstable**datahighlyunstable手机消费者媒介接触习惯昨天看电视88.6户外广告81.6昨天看日报74.4一月看杂志61.1一周看周报38.4昨天听电台36.2半年上因特网21一月看电影7.1接触习惯性别Run:手机用Source:ChinaMarketing&MediaSurvey2000,CMM00Weight:PopulationWeightProj.Totals:1000sTable:合计所有成年人Notes:*datarelativelyunstable**datahighlyunstable手机消费者比例男性58.7女性41.3性别年龄Run:手机用Source:ChinaMarketing&MediaSurvey2000,CMM00Weight:PopulationWeightProj.Totals:1000sTable:合计所有成年人Notes:*datarelativelyunstable**datahighlyunstable手机消费者渗透率15-24岁19.925-34岁