供应链管理18

Copyright?2001byTheMcGraw-HillCompanies,Inc.Allrightsreserved.McGraw-Hill/Irwin18-*CHAPTER18MeasuringandSellingtheValueofLogisticsCopyright?2001byTheMcGraw-HillCompanies,Inc.Allrightsreserved.McGraw-Hill/Irwin18-*aCorporateobjectivesandstrategyMarketingobjectivesandstrategyFormulateastrategiclogisticsplanDeterminesupplychainstructurealternativesandevaluateSelectsupplychainstructureFormulatesupplychainobjectivesandstrategyEvaluationofconsumerPossibletargetmarkets(marketgrid)Evaluationoftargetmarket(s)Selectionoftargetmarket(s)CompanystrengthsandweaknessesPossibletargetmarkets(marketgrid)Possibletargetmarkets(marketgrid)NewproductInadequateperformanceGovernment(politicalandlegalenvironment)CompetitiveSocialandeconomicMotivationPerceptionLearningPersonalBackgroundspecializededucationroleorientationlifestyleManager’sperceptuals