供应链管理17

Copyright?2001byTheMcGraw-HillCompanies,Inc.Allrightsreserved.McGraw-Hill/Irwin17-*CHAPTER17MeasuringandSellingtheValueofLogisticsCopyright?2001byTheMcGraw-HillCompanies,Inc.Allrightsreserved.McGraw-Hill/Irwin17-*OptionsforMeasuringValueCustomersatisfactionCustomervalue-added(CVA)TotalcostanalysisProfitabilityanalysis(includesconsiderations)StrategicprofitmodelShareholdervalueCopyright?2001byTheMcGraw-HillCompanies,Inc.Allrightsreserved.McGraw-Hill/Irwin17-*ComponentsofCustomerValueSource:EarlNaumann,CreatingCustomerValue:ThePathtoSustainableCompetitiveAdvantage(Cincinnati,OH:ThomsonExecutivePress,1995),p.103.ProductattributesServiceattributesTransactioncostExpectedcustomervaluePerceivedbenefitPerceivedsacrificeRiskLifecyclecostCopyright?2001byTheMcGraw-HillCompanies,Inc.Allrightsreserved.McGraw-Hill/Irwin17-*HowCustomersSelect