化妆品巨头羽西和雅芳的供应链案例

CotyBusinessDescriptionCotyInc.istheworld’sleadingmanufacturerandmarketeroffragrancesandaleaderinthecategoriesofcolorcosmeticsandskintreatments,withover$1.7billioninsales,operationsin29countriesandsalesinover80markets.Thecompanyoperatestwodivisions,CotyBeautyandtheLancasterGroup.BrandsincludeAdidas,Stetson,CoolWater,Rimmel,Jovan,Calgon,andHealingGarden.BusinessSolutionCotyisdeployingManugisticsintegratedconsensusplanningsolutionat27installationsin15countriestocreateonecompletedemandstatementforproductionplanningandmanagementreview.Incorporatingdatafrominternational,newproducts,promotionsandregular-goodsforecasts,thecentralizedplanwillreplaceapatchworkofmachines,softwareandsystemscurrentlyusedtopredictcustomerdemand.Analyticaltoolswillhelpenableongoingimprovementsinthesystem.US,Dutch,German,SwissandUKoperationshavealreadyjoinedthe