G8A002丝爽消费者座谈会报告-Draftversion

丝爽消费者座谈会研究报告-Draftversion委托方：重庆丝爽卫生用品有限公司受托方：华南国际市场研究有限公司报告日期：2008年1月目录1项目简介研究背景研究目的研究设计3主要品牌评估与诊断品牌形象与品牌个性自由点与其它竞争品牌的优势与劣势4其他问题包装测试概念测试卫生巾购买系统2消费者洞察以及对卫生巾的需求消费者生活形态经期生理/心理状态及困扰对卫生巾的需求‘Themajordifferenceisthatmysteryshoppingcollectsdataonfactsnotperceptions.‘Themajordifferenceisthatmysteryshoppingcollectsdataonfactsnotperceptions.Customerserviceresearchisallaboutcustomerperceptions-whatdotheythinkhappenedandwhatdotheythinkofthis.Mysteryshopping,ontheotherhand,aimstobeasobjectiveaspossible.Itaimstorecordaspreciselyandaccuratelyaspossiblewhatactuallyhappenedinanencounter.’Customerserviceresearchisallaboutcustomerperceptions-whatdotheythinkhappenedandwhatdotheythinkofthis.Mysteryshopping,ontheotherhand,aimstobeasobjectiveaspossible.Itaimstorecordaspreciselyandaccuratelyaspossiblewhatactually