OLAY&舒肤佳五维图视觉表现fina

日期：2016/6/8部门：蓝色光标电商视觉部方案名称：五纬图功效五维图设计计划版本：V1ObjectiveofdesigningmainimageofaproductVisualizethefragrance/experience/effect/ingredient,attractthepotentialconsumerstoclick,andgetahigherconversionrateConsumerDecisionProcessLOGOBackground/ColorVisualizationofthefragranceandingredientClaimProductDiscount／Gift“WhatamIbuying?”“WhatistheBrand?”“CanIseeitatthefirstglance?”“CanIgettheinformationofthesuperiority?”“Doesitworthit?““IsthistheonethatIneed?”AttentionRecognitionDecisionProductTheproductitselfshouldbelargeenough,fillingthewholespaceenlargethevisualproportion&maketheconsumersthinkitisextravalueProductAdjustproportionofdifferentcombopacksinordertomakeitseemextravalueTheyarethesamecombopack,buttherighteroneseemsmoreextravalueBackgroundColorAgoodbackgroundcolorshouldbeeasiertobecaughtbypotentialconsumersBackgroun