【白金会】SiemensCompetitor2016Q4-Review_20170119-R(微信：Xboxun2017)

SIEMENSCOMPETITORREVIEWQ42016January,2017AGENDAReviewScopeSummary&ImplicationBrandLevelRecapBrand/ProductPortfoliocampaignsRefrigeratorCampaignsWashingMachineCampaignsCookingAppliancesCampaignsREVIEWSCOPEPrefaceMediaATLTVC,Print,OOHBTLIn-storeactivation,eventOnlineDigital(OTV,onlineactivation,socialplatform)BrandsSegmentsCrosssegmentsRefrigeratorWashingMachineCookingAppliancesBRAND/PRODUCTPORTFOLIOCAMPAIGNSBRAND/PRODUCTPORTFOLIOCAMPAIGNSKEYOBSERVATION&HIGHLIGHTSBRAND/PRODUCTPORTFOLIOCAMPAIGNSKEYOBSERVATION&HIGHLIGHTSBrandBrandPropositionTaglineLeadingthetechnologyandinnovationInspiretheWorld,CreatetheFutureAtrustworthybrandforasmartandwonderfullifeHundredyearsofheritageforasmart&wonderfulfuture(百年传承，智美未来)Technologycreatesgoodexperiences.LifeisgoodTechnology&innovationsleadstoasmartlifeLiveasmar