【白金会】SASARevisedMediaPanv2(微信：Xboxun2017)

DotComSales&MarketingOverviewStratPlanIndexCompetitorSalesReviewSSDCFY1617Sale&UVTargetSSDCMarketingPlan-BrandPositioning-MediaPlanCompetitorSalesReview聚美過往銷售及市場費用HKD(000)2011%2012%2013%2014%TotalNetGMV(HKD)*??2,552,940?6,369,480?8,346,000???????產品銷售(HKD)25,795?1,630,660?3,221,790?4,261,795?產品成本(HKD)-21,746?-1,158,620?-2,209,873?-2,985,208?GrossProfit(HKD)4,04815.7%472,04028.9%1,011,91731.4%1,276,58730.0%??????Marketplace服務(HKD)144,152?188,487?545,579?674,973?總銷售(HKD)=產品銷售+Marketplace服務169,946100.0%1,819,147100.0%3,767,369100.0%4,936,768100.0%???????市場費用(HKD)-72,914-42.9%-284,575-15.6%-406,778-10.8%-633,961-12.8%倉儲及運送費用(HKD)-92,368-54.4%-225,295-12.4%-461,978-12.3%-552,045-11.2%科技及內容費用(HKD)-5,764-3.4%-34,445-1.9%-78,179-2.1%-172,302-3.5%人員及辦公室費用(HKD)-11,162-6.6%-37,136-2.0%-312,101-8.