【白金会】PhaetonCRMPan_20131121_v12(微信：Xboxun2017)

Phaeton2014CRMplan2013/12/61AGENDACurrentDataSituation2014PhaetonCRMStrategyLeadsConquestOwnerCommunication2014PhaetonCRMRoadmapPage33CurrentDataSituationCleanseddatanumber16,521(70%,average56%)SuccessfulOBrate:53%(average52%)H&Wconversionrate:55%(average52%)Leadssalesconversion:3.2%ExpandingtargetedprospectssourcetoincreasepotentialTAreachingNurturingexistingcoldleadstorekindleTA’sdesireofPhaetonBuildrelationshipthroughretention&engagementProspects7,955(from2012-2013)H&WLeads4,357(from2012-2013)Owners23,624(from2010-2013)BrandinformationfeedingandcommunicationatregularintervalstoupdatetheirstatusStatusDirectionObjectiveDriveawareness&familiarityDriveconsideration&traffictodealersBuildrelationship&experiencemanagementPage44,550(27%)16,436(97%)OwnerProfileHinweisezumUmgangmitdenPowerPoint-VorlagenSeptember2013Seite52