【白金会】AUPRESTheRejuvenationJourney0510v.4(微信：Xboxun2017)

RejuvenateTheAUPRESBrandForTheModernChineseWoman11May2015TeamintroTBDYourdebriefAUPRESRe-brandingStrategiesandKeyPlans-Brandcolor-Counterrenovation-BCstyling-Productpackage-Ads,esp.Brandvisual&Keyvisual2016MoisturizingProductCampaign-ConsumerInsight-KeyvisualAftercredential4AgendaBrandrejuvenationstrategy:AUPRES’BigIdealBrandre-launchcreativeexpressionThedesignphilosophyofnewAUPRESThebest-fitjourneyofAUPRES-Product-Relationship-Experience-ServiceActionplanforthefutureAftercredential5AUPRES’BrandRe-launchStrategyAftercredential6StagnatingsalesasChinesewomendon’tidentifywithourbrandPrice/promotionProductperformanceIdentificationwiththebrand20%belowcategoryaverageProducttextureServiceWOMDriversofbrandadvocacyvs.averageof12competitorbrands,p26,AgencyBrief,BCGdataUncoveringAUPRES’