【白金会】Luxuryteamcreds20160627(微信：Xboxun2017)

“Wesellorelse.”InthenextfewminutesIamgoingtosharefourthingsthatwebelieveareimportantaboutOgilvy&Mather.ThefirstisthatDavidOgilvy,whofoundedus,gaveusfourperfectlittlewords,“Wesell-orelse,”thathavebecomesomuchapartofourDNA.*TwinPeaks*What“sellorelse”meansatOgilvytodayisthatwestronglybelieveinbothcreativityandeffectiveness–whatwecalltheTwinPeaks.Wedon’tthinkthatcreativityjustforitsownsakeisveryuseful.Andwecertainlydon’tthinkthateffectivenessforitsownsakeisveryusefuleither.Buttogether,theyarevery,verypowerful.Weareextremelyproudofthewayinwhichourcreativeperformancehassurgedinthepastfouryears.Itisagreatrecord,andinpartit’scomebecausewetreatcreativityassomethingpervasive,assomethingthatrunsthroughthewholeagency.It’snotjustisolatedtoonedepartment.Oureffectivenessrecordisalsoverypowerful.Inpart,thatals