【白金会】CHINAEQUINECULTURALFESTIVALCOMMUNICATIONPLAN0519_2(微信：Xboxun2017)

CHINAEQUINECULTURALFESTIVALCOMMUNICATIONPLANOgilvyPRBeijingMay19th,2016CECF驭马文化节让世界更了解中国，让中国更融入世界EVENTTHEME:SHARETHEDREAM让民族的，成为世界的蒙古来源于蒙语中的“MENGKGAL”MENGK是永远，GAL是火长盛不衰，勇驭锋镝马背文化源远流长拼搏精神长盛不衰火XXXX燃聚驭传SHARETHEDREAM让民族的，成为世界的PRESSCONFERENCE29th,June热情之火星星之火炽盛之火民族之火GALADINNER20th,AugustRACINGDAY21st,AugustCLOSINGCEREMONYAFTERPARTY21st,AugustObjectivesLaunchCECFofficiallywithMongoliancharacteristicsSpreadthemessageoflaunchingtothepublicAttractpeopletojointhefestivalGatheralltheVIPguestsfromallovertheworldtotheverypremiergaladinnertocelebratetheupcomingfestivalLeveragetheinfluenceofcelebritiestoattracttheattentionofawiderpublicKickoffCECFwithMongoliantraditionstopresentauthenticMongolianlifestyletointernationalguestsProvidepremierlifestyleexperiencefortheaudiencesAwardthedistinguishedjockeysandhorseownersCreateapr