【白金会】2017联想3.2京东品牌日线上传播资源推荐案

联想3.2京东品牌日推广资源推荐2017.1.19&c.?#?1?#?2015LenovoInternal.Allrightsreserved.KPI总览类型媒体预算预估总曝光预估总点击预估CPC预估CTRROI新闻门户类新浪?1,000,00026,267,000287,734?3.481.10%-腾讯?1,000,0009,914,00032,834?30.460.33%-网易?1,000,000188,600,000234,000?4.270.12%-搜狐?1,000,00023,298,30049,711?20.120.21%-凤凰?1,000,00090,200,000466,500?2.140.52%-今日头条?1,000,00022,000,000460,000?2.172.09%-一点资讯?1,000,000121,760,000488,500?2.050.40%-IT垂直类Pconline?1,000,00036,390,000506,700?1.971.39%1:0.4-0.6PChome?1,000,00010,550,0001,095,000?0.9110.38%1:1-1.2IT168?900,000107,050,000910,000?0.990.85%1:0.5天极网?1,000,00027,840,000399,120?2.511.43%1:0.5泡泡网?500,00045,440,000266,600?1.880.59%1:0.6论坛社区类豆瓣?1,000,00011,570,000155,862?6.421.35%-天涯?1,000,000164,050,0001,901,000?0.531.16%-社交类微信?100,0002,500,00050,000?2.002.00%-Total?13,500,000887,429,3007,303,561?1.850.82%