【白金会】Vovo_China_Digita_Strategy_Workshop_1021(微信：Xboxun2017)

2015DigitalStrategyWorkshop2014recap2015Target2013-2015SalesTargetisChangingThesalestargetof2015is100,600vehiclesThekeytargetof2015DigitalMarketingistoSupportSales&BrandImageRDFY80,400100,60020132014201550000800001000002015TrendsNikebraceletGoogleGlassvolume:millionTheInternetusershaveexceeded610million,accountingfor45.8%oftheChina’spopulation.DataSource:CNNIC2014.1BIGDATAECO-SYSTEMWiththedevelopmentoftheinternetmaturesanduniversalapplicationofwearabledevices,theonlinecustomerbehaviourcanbetrackedandmonitoredwhichwecanusedguidecustomerstopurchase.类别120062007200820092010201120122013137201298384457513564613200620072008200920102011201220130.1042617960426180.152157456472370.230115830115830010.287856071964019020.3335766423357670.374452554744524990.411678832116788020.45273264401772501列1200620072008200920102011201220130.1040.1