[白金会]-TCL2015年度数字营销传播规划

TCL集团股份有限公司2015年度数字营销传播规划2015-2-9内容2公司和案例介绍数字营销目标和策略创意和执行社会化媒体建议和执行全年传播规划和预算建议服务团队Q&A400+passionatedigitalmarketersOfficesinShanghai,Beijing&GuangzhouPartofVML/Y&RglobalnetworkAcquireTEEINin2015DIGITALAGENCYOFTHEYEARTopratedbyadvertisingprofessionals,R3agencyScope2013AGENCYOFTHEYEARMobileMarketingAssociation2013,ChinaASIATOP100TECHNOLOGYCOMPANYRedHerring2013GLOBALTop40SOCIALMARKETINGAGENCYTEEIN34AGLOBALDIGITALMARKETINGLEADERVMLWASTHEMOSTAWARDEDDIGITALAGENCYATCANNESIN2012VMLWASNAMEDONEOF“TENSTANDOUTSHOPS”INADAGE’S2012AGENCYA-LISTVMLWASNAMEDTOPDIGITALAGENCYINNORTHAMERICAINTHEMOSTRECENTFORRESTERWAVE?5TheBrandsWeWorkWithAUniqueTeamofDigitalMarketers6Marketerswhohavemanagedsomeoftheworld’sbiggestbrandsinChinaDigitalmediaoperatorswhohavebuiltandledsomeofChina’slargestdigitalmediaoperatio