[白金会]2016--（国际4A）脉动金桔姜口味冬日上市传播方案

MizoneLow-SeasonPresentationJune16thToaccelerateMizone’sbusinessgrowthinwinterbyintroducingGinger&Cumquatflavornationwide.BRIEFRECAPTobuildMizone’srelevancyinwinterCOMMUNICATIONOBJECTIVEGinger&Cumquat-AssociationofwarmthinwinterFindtypicalwinter“outofstate”expressiontoresonatewithconsumersOurThinking从步入十月开始，秋风萧瑟天气凉。随着温度逐渐降低，似乎精气神也不如春夏那么旺盛了。活力不在，状态变冷。人总感觉僵僵的。INSIGHT即使冬日寒冷，浑身发僵，脉动限量金桔姜口味，帮你状态回暖，回复活力！ANSWERBRINGTHEIDEATOLIFECORECREATIVEIDEAINTERACTIVEOOH/AMBIENTBUILDUPCAMPAIGNCOREMESSAGEAWRENESSANDDRIVEPENETRATIONONLINEATTRACTCONSUMERSTOENGAGETHEACTIVITY&LEADTOONLINESALESEVENTENHANCETHECAMPAIGNMESSAGEBYENGAGINGACTIVITIESANDINCREASETRIALTVCDELIVERTHECAMPAIGNMESSAGEANDBUILDUPAWARENESSANDRELEVANCYVIRALVIDEODELIVERTHECAMPAIGNMESSAGEINAMOREENGAGINGWAYTONALITY高能自嘲式的幽默有点意想不到的，超出寻常思维出奇的幽默表现形式，可以有故意的夸大