2017LookingFurtherwithFordTrendReport（福特2017趋势）

LOOKINGFURTHERWITHFORD2017TRENDS5THANNIVERSARYLOOKINGBACKANDLEANINGFORWARD.Fiveyearsago,whenwecreatedourfirstannualtrendbook,LookingFurtherWithFord,theworldwasreelingfromtheGreatRecession.Eveniftheeconomyfullyrecovered,itseemedsocietywouldneverbethesame:expansionhadstalled;optimismwastempered;andtheeraofexcesswaswellonitswaytoextinction.Themicrotrendsidentifiedthatyear,andeveryyearsince,havereflectedthechangingtimes.Thisyear,inourfifthanniversaryedition,wehighlightnewtrends,butwealsorevisitpasttrendsthatareascompellingandrelevanttodayastheywerewhentheyemerged.Indeed,thefirsttrendwepublished,“TrustistheNewBlack,”isshapingoursocietymoreprofoundlythanever.Consumerstodayareskepticalofinstitutionsandwaryofprivacyinfringements.Andtrustandtruthareinextricablymarbledasconsumersquestiontheveracityofinformationtheyg