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0奥运口碑营销研究报告iResearch2008OlympicGamesIWOMMarketingResearchReport2008年1奥运网络口碑营销研究报告2008年iResearch2008OlympicGamesIWOMMarketingResearchReportCopyright?iResearchInc.2008目录I.研究背景.................................................................................................................................3?II.研究方法................................................................................................................................4?III.相关指标体系........................................................................................................................5?IV.概念定义..............................................................................................................................6?V.报告摘要...............................................................................................................................7?Ⅵ.报告正文...............