2007别克年会市场营销报告

别克品牌营销别克品牌营销--别克年会市场营销报告别克年会市场营销报告--孙晓东市场营销部上海通用汽车有限公司35,55635,55675,97875,97815,10615,10689,69889,69841,76441,76453,96153,9613884,168020,00040,00060,00080,000100,000120,000140,000160,000180,000200,000SVWBuickTotal179,996Total133,236PassatSantana/Santana3000Polo/GolParkAvenueLaCROSSE/RegalGL8Excelle(NB/HB/SW)TouranSVWvs.Buick,07年1-5月别克品牌面临的挑战-销量的挑战-Toyotavs.Buick,07年1-5月别克品牌面临的挑战-销量的挑战-75,97818,00015,10629,76241,76441,76418,46818,46838838866,30966,30920,58320,583020,00040,00060,00080,000100,000120,000140,000160,000180,000200,000ToyotaBuickTotal153,112Total133,236CrownCamryReiz/PriusCorollaViosParkAvenueLaCROSSE/RegalGL8Excelle(NB/HB/SW)别克品牌面临的挑战-销量的挑战-FAW-VWvs.Buick,07年1-5月75,97880,91231,38215,10627,77441,764388020,00040,00060,00080,000100,000120,000140,000160,000180,0