Plan1=RMB7.47M2004MarketMediaFormatJulAugSepOctNovDecTotalSpending51219262916233061320274111825181522296132027(RMB)GuangzhouOutdoorBusBody15busesx3mths10busesx3mths930,000(includingPany,Huadu)TaxiBanner200taxix3months360,000RadioTailor-madeProgram3xSegments/Week170,54430Sec80spots80spots60spots121,000NewspaperHorizontalBanner4CFrontPage2211(4xGZDaily+2xNFDSB)635,588RandomLogo(8-10logo/Ins.)111111(6xNFDSB,total50logos)194,500ShenzhenOutdoorBusBody10busesx3mths6busesx3mths1,061,280TaxiBanner200taxix3months420,000RadioTailor-madeProgram3xSegments/Week210,00030Sec80spots80spots