西安银桥ECOLEAN包装上市传播计划简述爱壳林中国(天津)公司市场部2007/08/16主要内容全国酸奶市场状况主要竞争对手分析口味及包装分析目标包装定位及产品定位消费者定位及创意策略传播策略大众广告(媒介策略)、POP、Event.全国乳品品类成长率趋势除了成人奶粉和麦乳精,其他乳品类产品都呈现出良好的增长势头.+28.2%+16.3%+13.4%+12.0%+0.1%-10.3%Confidential&ProprietaryCopyright?2007TheNielsenCompany食品类别成长率排名酸奶的增长率名列前矛Confidential&ProprietaryCopyright?2007TheNielsenCompanyNF_ValindexInsectRepellentsInsectRepellentsElectricMoisquitoRepellerElectricMoisquitoRepellerBabyPowderBabyPowderShoePolishShoePolishRazorsRazorsInsectBiteTreatmentInsectBiteTreatmentRazorBladesRazorBladesHouseholdCleaningProductHouseholdCleaningProductHairStylingProductHairStylingProductHairConditionerHairConditionerToothbrushToothbrushDiaperDiaperFacialCleanserFacialCleanserInsecticideInsecticideBatteryBatteryPers