先锋医药“戴芬”电视广告片创意

先锋医药“戴芬”电视广告片创意卓越形象品牌传播事业机构上海卓越形象广告传播有限公司2001.5.22止痛药市场及消费者分析主要品牌市场份额-200023.7%的消费者曾服用过止痛药，芬必得、散立痛、百服宁在服用者中占有较高比率。shareBufferinPanadolChiTongBingPengSanFenbidFenbid(RuJiaoJi)Fe-FunctionalVotalinKeTongWangQingYangPuYanTongPianSaridonSuanTongLingTylenolTongLiKe9.93.80.6380.30.94.61112.11.64.20.6pain512Run:pain51Source:ChinaMarketing&MediaSurvey2000,CMM00Weight:PopulationWeightProj.Totals:1000sTable:AllAdultsNotes:*datarelativelyunstable**datahighlyunstableTotalBufferinPanadolChiTongBingPengSanFenbidFenbid(RuJiaoJi)Fe-FunctionalVotalinKeTongWangQingYangPuYanTongPianSaridonSuanTongLingTylenolTongLiKeTotalAudience44,0551,034402613,97835994851091051,26216844065Resps50,4991,148628824,161441165221392181,