FordLioHo產品策略及品牌管理October5,2002AgendaFordMotorCompanyProductPlanningProcessWhybrandmarketing?ConsumerInsightIntegrateBrandMarketingIntoBusinessCaseStudy–ProductPlanningSummaryandQ&AFPDSFPDS-FordProductDevelopmentSystemSISCPHPASTPRCPCCLRLSJob#1S6/S5413633.53025.51914.584.53.250S4/S33230302525181484.53.250S22422222020131063.52.250S1181616141411853.52.250S6/S5-Allnewvehicleswithmajorengine,P/Tupgrade,1stuseemissionS4/S3-Newexteriorw/c/olowerstructre,minorengine/trans,newcalib/majoremissionsS2-Minorfresheningw/c/oengine/trans,moderatecalibrationS1-Trimw/c/oP/T,minorcalibration-StrategicIntent-Productreadiness-StrategicConfirmation-Confirmation