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天天文档在线最全资料平台www.doc365.netQQ:744421982Lesson17：MarketResearch(II)?TYPESOFRESEARCH/METHODOLOGY?Whatarethetypesofresearch/methodologyavailable??Thereare3basickindsofresearch:·????????A.‘Desk’orSecondaryResearch·????????Thefiles/salesrecords/companydata·????????Government/tradeassociations/media/libraries·????????Competitors/supplierscustomers·????????Tradefairs/conference/seminars·????????Publishedandsubscriptionservices?·????????B.FieldorSurveyResearch·????????(I)Quantativeadhocsurveys·????????Personal/mail/telephoneinterviews·????????Producttesting·????????Name/pack/pricetesting·????????Preandpostadvertisingtesting·????????Usage,purchasing,opinionandattitudesurveys·????????Marketsegmentation·????????Distributionandstockchecks·????????Dealeropinionsurveys·????????Corporateimages·????????Modelbuilding?·????????(II)QualitativeResearch·???????