PromotingWAP(MobileInternet)???????????????????????????????????????????????????PromotingWAPKeyConsiderationsMajormarketingdriveforNokiaAlreadyahighlycompetitiveadvertisingenvironmentbothofflineandonlineSellingthebrandonline,aswellasclick-throughsCreativeneedstostandoutandsaysomethingaboutthebrandTalkingtoainternetsavvyaudienceyourbannersneedtosay“technologyleader”PromotingWAPWhat’sthecompetitiondoingBannersthatscreamProfilingCampaigntracking&activeplanningBeyondthebannerWhat’sthecompetitiondoingBannersSearchEnginesHowisNokiaperforminginSearchEngines?SummaryWhySearchEnginesareimportanttoNokiaNoonebrandownsWAPSearchEnginesfunctionaspositioningsignpostsincyberspaceAssignposts,theyfunnel&directonlyrelevanttraffictowellpositionedwebsitesTheyintroduceengagedhigh-qualityvisitors46%ofInternetusersfindnewwebsitesvia?searc