实力传播-LaunchofNokia6210inChina

LaunchofNokia6210inChinaHowweuseonlinetocomplementofflinecampaignObjectivesAddtopspintoplannednewproductlaunchcampaignTodimensionaliseNokia6210astheessentialtoolforbusinessmenandprofessionalsBuildawarenessandproductcommunicationamongtargets.Tocreatehypesoastobuildan“urgentneed”togetholdofN6210.Tobuildadatabaseforloyaltymarketing.Nokia6210TargetGroupYoungprofessionals,businessmen,highereducation,higherincome,agedbetween25-40.30%arenewpurchasers,and70%arereplacers.Theyaretheachievement-driventypeofbusinessmen,demandtohaveamobilephonewithfullrangeofadvancedfeatures.Theywanttobewellinformed,havethingsincontrol,andbereadytofaceanychallenges.Believethatnewtechnologyhelpsimproveone’sproductivity,wayofworkingetc.ProductPositioningNokia6210isyourbestchoicemobilephone,whichhelpsyoutobereadytograspcriticalbusinessoppor