实力传播-999提案

&241.unknownToday’sPresentationAbriefintroductionon3DNews3DbringstoSonyExecutiveSummaryN=4,181respondentsaged15-64respondentsRepresents8citiesinChinaHairCareShowerCreamDetergentSkincareBarSoapOralCareCandyMintCandyChocolateCoffeeFreshMilkPowderedDrink&ConcentrateSoftDrinksDeskTopComputerMobilePhoneFastFoodInstantNoodlesEssences/Vitamins/TonicsColdRemediesFilmSanitaryRefrigeratorTVWashingMachineCar25CategoriesBJWHCDFZGZXASYSHWhyit’sspecial?IdentificationoftargetgroupswhoofferthebestpotentialforbranddevelopmentSocialsegmentationandextensiveattitudinalmeasures.DetailedandnewmediabehaviourmeasuresCompetitiveAdvantage1stD1stD--Whoareyourloyalconsumers,whoarethestrongpotential2ndD--Whattypeofpeopleare?3rdD--Mediaconsumptionhabit1st“D”3DPyramidcantellyou,you