1SR简介及媒体数据应用for2002ZenithCollegeBeijingStrategicResource.2002June2善用“已知”探求“未知”33SR2002HelptotransformZenithOptimediatoatrueagencyofCommunicationPlanningContributevaluetoconsumerlearning,strategicPlanningandsmartbuying44SR2002?Measuresomeoftheun-measured,answersomeoftheun-answered?Issue-drivenprojects,addressinghottopics?ArmIMCdivisionwithinsightprojects?TakeleadershipinChinamarketmedia&consumerinsights.Addgoodvaluetobusinessviaclientmanagementwiththedemonstrationof–ROI:Learningabouttheirmediainvestment(ROIresearch)and–CONSUMER:Learningabouttheconstantlychangingconsumermarketplace–MEDIA:Learningabouttheeffectivenessofnon-traditionalmedia55DailyFunction?Foundation–MaintainAllDataSystem–ManageSupplier–Trainingofsystem(resourceusage)–Consultofdatainterpretation?CommunicationDevelopment–Exploringmor