奥美评断训练的好坏方式108

Ogilvy&MatherRef:TRAINING/TT/6MEASURE/rc*Measurement评断训练的好坏方式1Ogilvy&MatherRef:TRAINING/TT/6MEASURE/rc*TheTrainingCycle训练循环图Identifyneeds确认需求Designtheprogramme设计课程Setobjectives设立目标Selectmethodsofmeasurement选定评估方法Measurethechangeinperformance评估行为/表现上的改变Runtheprogramme执行课程Ogilvy&MatherRef:TRAINING/TT/6MEASURE/rc*IneffectiveTrainingPractices:Before没有效果的训练:训练前Trainingforcedonpeople(theyneedtowantdevelopment)强迫性的(必需是发於内心的)Trainingdisconnectedfromstrategicthinkingandjobreality与策略性思考及工作内容无关Onesizefitsall.Lackoftailoringtoneeds没有因材施教.需要依据每个人不同的需求设计课程.3Ogilvy&MatherRef:TRAINING/TT/6MEASURE/rc*IneffectiveTrainingPractices:During没有效果的训练:训练中We’reonlygotthemforashortwhilesolet’sgivethemeverythingweknow填鸭式教学,因为训练的时间通常很短Schoolteachingmodels(notadultlearningmodels)像学校式的教学(不是成人式的教学方式)Makingpeoplefeelgood(ratherthanaddingvalue)只让人