奥美设定目标107

Ogilvy&MatherRef:TRAINING/TT/3SETOBJ/rc*SettingObjectives设定目标1Ogilvy&MatherRef:TRAINING/TT/3SETOBJ/rc*TheTrainingCycle训练循环图Identifyneeds确认需求Designtheprogramme设计课程Setobjectives设立目标Selectmethodsofmeasurement选定评估方法Measurethechangeinperformance评估行为/表现上的改变Runtheprogramme硒俴諺最Ogilvy&MatherRef:TRAINING/TT/3SETOBJ/rc*Knowledge,SkillsandAttitudes知识,技巧及态度3SAYTotalkaboutthisneedssomebodyparts.........Ogilvy&MatherRef:TRAINING/TT/3SETOBJ/rc*4SAYhead,handsandheartOgilvy&MatherRef:TRAINING/TT/3SETOBJ/rc*RequirementsForLearning&SubsequentChangeInBehaviourBackOnTheJob针对训练後的学习及改变工作行为的要求Head-Knowledge头-知识Participantsneedtoknowandunderstandthetopic参加者必需知道并了解主题Hands-Skills手-技巧Participantsneedtohavepractisedtheskillsinahands-onwayinaprotectedenvironment参加者必需实际地练习技巧Heart-Attitudes心-态度Participantsneedtowanttodosomethingd