奥美消费者洞察098

O&MRef:TN/CR/INSIGHTS/rc*消费者洞察InsightsJeanLinSeptember2002O&MRef:TN/CR/INSIGHTS/rc*什麽是消费者洞察?Whatisaninsight?定义O&MRef:TN/CR/INSIGHTS/rc*什麽是消费者洞察?Whatisaninsight?定义什麽是好的消费者洞察?Whatmakesagoodinsight?O&MRef:TN/CR/INSIGHTS/rc*什麽是消费者洞察?Whatisaninsight?定义什麽是好的消费者洞察?Whatmakesagoodinsight?如何得出好的消费者洞察?Howtogetthem?O&MRef:TN/CR/INSIGHTS/rc*消费者洞察是.....AnInsightIs.....?O&MRef:TN/CR/INSIGHTS/rc*消费者洞察是.....AnInsightIs.....英文字典说，Insight是看清/看入某一状况的能力TheEnglishdictionarysaysaninsightisthepoweroractofseeingintoasituation.中文字典说，洞察是「洞悉事物原委的观察」TheChinesedictionarysays,DonChaisasharpobservationthatseethroughthesurfaceofsomething.O&MRef:TN/CR/INSIGHTS/rc*SeethroughO&MRef:TN/CR/INSIGHTS/rc*洞察是.....你观察到消费者生活里的一些素材或想法它们是Relevant&UnexploitedO&MRef:TN/CR/INSIGHTS/rc*它必需有明显