奥美执行课程090

Ogilvy&MatherRef:TRAINING/TT/5RUN/rc*RunningtheProgramme执行课程Ogilvy&MatherRef:TRAINING/TT/5RUN/rc*TheTrainingCycle训练循环图Identifyneeds确认需求Designtheprogramme设计课程Setobjectives设立目标Selectmethodsofmeasurement选定评估方法Measurethechangeinperformance评估行为/表现上的改变Runtheprogramme执行课程Ogilvy&MatherRef:TRAINING/TT/5RUN/rc*Participation参与Mustinvolvenorisktoparticipants让参加者觉得没有风险Theymustbeabletodothetask他们必须有能力完成任务Thetaskmustbeclearlyexplained任务必须解释清楚Itmustbefun必须有趣Ogilvy&MatherRef:TRAINING/TT/5RUN/rc*StartWithPleaseExpressedinYourWordsPLEASE六句诀Participationisessential您的参与最重要Letushavethebenefitofyourexperience请让我们分享您的经验Encourageotherstocontribute鼓励身旁的人发言贡献Askquestionsifyouareunsure不清楚的尽量发问Suspendjudgementuntilalltheevidencehasbeenheard未到最后关头不要下判断Enjoytheopportunity享受这次的机会Thismayhelpyouencourageaclimateforparticipati