——城市道路“真实”体验路虎试驾游策划方案2012年路虎激情驭驾,畅享“末日之颠”目录项目构思活动流程活动概括费用预算IllustrationoftextstyleswithbulletedtextPre-formedplaceholdersaresetintothemasterforeditabletext.Forfast,efficientprintinginblackandwhite,intheprintwindowunderPrintwhat:ensurethattheoptionBlack&Whiteisticked.BydoingthistheDeepIndigoareasdonotprintandtheLandRoverbadgeprintsastheflat2Dversion.Alltextprintsblackandfooterinformationisalsomadevisible.活动概括IllustrationoftextstyleswithbulletedtextPre-formedplaceholdersaresetintothemasterforeditabletext.Forfast,efficientprintinginblackandwhite,intheprintwindowunderPrintwhat:ensurethattheoptionBlack&Whiteisticked.BydoingthistheDeepIndigoareasdonotprintandtheLandRoverbadgeprintsastheflat2Dversion.Alltextprintsblackandfooterinformationisalsomadevisible.背景分析(一)2011年11月8日起,路虎·揽胜极光已在全国范围内正式销售。借由广告及公关的强力宣传,以及各地经销商陆续举办