Sojern’sGuidetoBoutiqueHotelMarketingSOJERN2TableofContents0304101315171920IntroductionChapterOne:TheHotelier’sGuidetoSocialMediaChapterTwo:WhySearchisKeytoHotelMarketingSuccessChapterThree:FiveTipsforRefreshingYourHotel’sWebsiteChapterFour:HowtoSuper-ChargeYourHotelMarketingCampaignsChapterFive:SixTrendsHoteliersNeedtoGrowTheirMarketingConclusionDriveBookingswithSojernSOJERN3IntroductionAtSojern,weworkcloselywiththousandsofboutiquehoteliers,helpingtodrivedirectbookingsanddecreaserelianceonthirdpartiesforbookings.Wearekeenlyawareofjusthowdifficultitcanbeforthemodernhoteliertodoitall:keepupwiththelatestmarketingtrendswhilealsoansweringphones,coveringthefrontdesk,balancingbudgets,andensuringguestsaresatisfied.Tohelp,we’veputtogetheraguidewit