2017百度香水行业报告（英文版）

FragranceCategoryBaiduSearchReportBaiduIMS百度整合营销策略部2017.04淘宝店铺“Vivian研报”收集整理获取最新报告及后续更新服务请淘宝搜索“Vivian研报”Foreword?DataSource:BaiduPV(SearchVolumeofKeywords)?TimePeriod:2015.04-2017.03?YOYGrowthRate:2016.04-2017.03VS.2015.04-2016.03Searchtrendoffragrancecategorykeptincreasinginrecent2years.Giftseasonshadstrongimpactsonsearchvolume,especiallyMother’sDayandbothChineseandWesternValentine’sDay.DailyPV0.25milYOYGR18%MoShare89%FragranceCategorySearchTrends0%20%40%60%80%100%MobilePCMobileShareDataSource:BaiduPV,2015.04-2017.0366%ofsearcheswerebrandrelatedkeywords,whichmeantanintensecompetitioninthisindustry.Brand66%Non-Brand34%+19%+17%FragranceCategorySearchContentsAnalysisBrandawarenessplaysanimportantroleinfragranceindustry.+34%peoplesearchednon-brandrelatedkeywords,include“rankinglistoffragrancebrand”,