SKINCAREINDUSTRYBAIDUSEARCHREPORT2016-2017BAIDUIMS????????FOREWORDnSKINCARECATEGORY:FOCUSINGONFACIALPROBLEMSANDPRODUCTS(EXCLUDEDBODYCARE)nDATASOURCE:BAIDUPV(SEARCHVOLUMEOFKEYWORDS)nTIMEPERIOD:2015.04-2017.03nYOYGR:2016.04-2017.03vs.2015.04-2016.03淘宝店铺“Vivian研报”收集整理获取最新报告及后续更新服务请淘宝搜索“Vivian研报”DailyPV5.4milYOYgrowthrate13?Mobileshare89?DataSource:BaiduPV?2015-2017Oil-control&anti-acne29%Whitening&anti-freckle27%Cleansing10%Moisturizing9%Anti-aging7%Otherskinproblems6%Facelift4%Sun-block4%Multi-function4%+49%Anti-aging+28%Moisturizing+26%Whitening&anti-freckleOil-controlandwhiteningarestilltopsearchedfunctionDataSource:BaiduPV?2015-2017Industrysearchcontentanalysis66%Generickeywords34%BrandKeywords+17%+5%44%ProductKeywords56%Non-productKeywords62%Non-productkeywords38%ProductKeywords+17%+18%