2017百度彩妆行业报告（英文版）

MAKEUPINDUSTRYBAIDUSEARCHREPORTBAIDUIMS百度整合营销策略部2016-2017淘宝店铺“Vivian研报”收集整理获取最新报告及后续更新服务请淘宝搜索“Vivian研报”FOREWORD?DATASOURCE:BAIDUSEARCHVOLUMEOFKEYWORDS?TIMEPERIOD:2015.03-2017.02?YOYGR:2016.03-2017.02vs.2015.03-2016.023NumbersaboutMakeup56%YOYGrowthRate2.8MilDailySearch90%MobileShareMakeupindustrykeptincreasingduringpastyears.Thegrowthrateofmakeupindustrywasmuchhigherthanskincareandfragrance.Themobilesharehadreached90%bythisFeb.DataSource:BaiduPVMakeupIndustrySearchTrend0%10%20%30%40%50%60%70%80%90%100%MobilePCMobileShareGiftingseasons(ChineseValentine’sday,Girl’sDayandChineseNewYear)werekeyconsumptionreasonofmakeupindustry.ThepeakinOctwasmainlybecauseofYSLSTARCLASH.DataSource:BaiduPV62%ofconsumerssearchednon-brandkeywords(generic&WOMwords)，mainlyduetothefiercecompetitionofmakeupindustry.Co