2017春夏旅游洞察（英文版）

Sojern’sSpring&SummerTravelInsightsUnderstanding&MarketingtotheNorthAmericanTravelerhttp://www.sojern.comSOJERN.COM/SOLUTIONS@SOJERN.COM2IntroductionWhentheweatherwarmsup,sotoodoestravel.Startingearlyinthespring,65.1millionAmericanslooktotravelforSpringBreak.1Inthesummer,travelcontinuestoclimb:21%ofUStravelersreportthattheytaketripsforvacationorsightseeing.Duringtherestoftheyear,thatnumberdropstoamere12%.2And,planningforspringandsummertravelstartsearlierthanyoumightthink:39%ofQ1searchesareforSpringandSummertravel.OurSpring&SummerTravelInsightsexamineseasonaltraveltrendswhileofferingexpertadviceonwhatyoucandotoensureyourmarketingcampaignsarereadytocapturewarmweathertravelers.Backedbyourrich350milliontraveleraudienceprofiles,billionsoftravelintentsignalsandinsightsfromindustry-leadingtravelmarketers—youcanbesur